11 Tips From Semalt For Website Owners That Stay Relevant
There are certain rules in search engine optimization that work, and they have not lost their relevance for many years now. They are all pretty simple, and while there are far more advanced techniques in SEO, these are the practices that will help you create a solid and reliable foundation for the future development of your project. And most importantly, you can be sure of 100% safety, because their use will not entail any sanctions from the search engines.
Check your site against this list, because even as an experienced SEO, you can miss something.
11 SEO Tips for Any Website Owner
Blog, online store, corporate portal, newsletter - whatever, there are a number of things in search engine optimization that are common to almost any type of project. It's never too late to work on them. And that's what this is about.
1. Optimize page titles and descriptions
We are talking about the Title and Description meta tags, which are very important aspects of internal optimization, which is why they come first on our list. From an SEO standpoint, there are three basic requirements for them:
- uniqueness for each of the pages;
- inclusion of keywords that are relevant to the content of the pages;
- brevity and descriptive nature, which allows the user to better navigate when viewing snippets in the SERP.
If you try to explain it as simply as possible - well-composed Titles and Descriptions can be used as a way to "advertise" your page to the user, prompting him / her to go from the search results to your site.
Therefore, you should avoid over-optimizing them with keywords, repetition of words and phrases, as well as other actions that may be perceived by search engines as spam.
A convenient way to understand with which pages you can carry out additional optimization is to analyze the site using a tool like The Dedicated SEO Dashboard, which displays information on the Title / Description content for all its URLs. And then, see where you can additionally enter keywords, slightly correct the text, replace or add something.
2. Set up canonical URLs
Their use allows you to indicate the main page to search engines if the same content is available at several addresses at once. Thus, several problems are solved:
- duplication of content, which is the fault of many CMS;
- concentration of valuable link weight, which is important for some types of sites.
If the site was created a long time ago, it is quite possible that rel = "canonical" is not used. So it's best to double-check, this is a really useful option.
3. Make internal linking
This refers to links that lead to other pages on your site. In the example below, when clicking on a link with an anchor in the form of the title of one of the articles, the reader will be redirected to the material that will detail the issue.
The weight of internal linking has decreased over the years but is still important. And if earlier you did not attend to this issue, here are some tips for you on how to do everything right:
- use key phrases or the title of the article itself as anchor text;
- make sure such links are useful primarily for users;
- don't overdo it, 3-5 links per page is enough.
Another useful effect of good internal linking is improved indexing for large sites.
4. Make a 404-page template
Improving user experience is an important aspect of modern SEO, and a well-designed 404 page contributes to achieving this goal.
An error message with the code "404" is displayed when the user enters the address of a page that does not exist on the site (remote or URL with errors), and in standard form, it looks like this:
Standard error 404
Of course, it is difficult to call it informative, and this affects the user experience. A good 404 error page template should:
- fit organically into the overall concept of the site design;
- explain to the user exactly what happened;
- allow him to return to further use of the site.
5. Optimize images
Search robots index not only text on site pages, but also text in image descriptions, which is added as the content of a special "Alt" attribute. That is why you need to make sure that the descriptions of the images are as informative as possible.
Another aspect of image optimization is file size. Even ordinary illustrations in an article can significantly slow down page loading if their size is half a megabyte. A few clicks in Photoshop or another editor can reduce the volume of images several times, without any visible loss of quality.
6. Increase your download speed
Remove, replace, or optimize anything that slows down your site's page loading speed. These can be large images, various scripts and plugins, and the problem may be in the hosting itself, which uses ordinary hard drives instead of SSD drives.
The use of special caching plugins on popular CMSs, for example, WP Super Cache and W3Total Cache for WordPress, can also speed up the site's work.
Search engine representatives have said many times that the loading speed of a website's pages is one of the ranking factors. And it is quite clear that its weight will increase in the next few years.
A website with a fast loading speed provides visitors with a better user experience, which positively influences the bounce rate and other behavioural factors.
7. Check outgoing links
Not only do inbound links to a site have an impact on its position in the search, but also those that lead from it to other resources. It is optimal if all outgoing links are closed with the "nofollow" attribute, which prohibits search robots from taking into account the transfer of "weight" on them.
Also, it is important to make sure that there are no links on the site that lead to non-existent pages of other resources, or sites with spam or objectionable content.
Nevertheless, if you share links on your pages to relevant sites similar in topic to your project, which, moreover, are visited by visitors, there should be no problems on the part of search engines.
8. Work on content. Constantly!
This is the main condition for successful promotion in 2021, and it is unlikely that anything will change in the next few years. While the topic is vast and complex, there are some simple tips to help you improve the content on your site.
First of all, make sure that the texts are unique. Especially if the articles were ordered from copywriters on exchanges, there are actually a lot of unscrupulous authors. For this, the Antiplagiat Page uniqueness check service is well suited, which allows you to run a batch scan of existing pages on the site.
If it suddenly turns out that the content of a number of pages has a low percentage of uniqueness (there may be many reasons), this indicator can be improved simply by rewriting some of the texts or by increasing their volume by adding a new one.
Add new, useful and unique content to your site regularly - this will increase its ranking in search and increase traffic. Spend some time on good formatting (headers, lists, highlights, etc.), this will have a positive impact on the user experience.
Experiment with content formats, because the same information can be presented in the form of an article, video or infographic. And most importantly - write texts for people, not search engine robots, focusing on their usefulness for readers, and not just optimization for keywords.
9. Build Your Link Mass Smartly
The best option is, of course, to get backlinks organically, when the users themselves or the owners of other sites leave them. But, you know, you can wait for this for a very, very long time. Especially when it comes to commercial projects.
Links continue to play an important role in SEO, however, the algorithms of Google and Yandex are becoming more sophisticated, and the sanctions for attempts to manipulate the results are tougher. Therefore, you need to work very carefully, placing links on sites that coincide with your topic, with a variety of anchors, and the dynamics of their growth should be smooth.
A big plus if users follow the same links. For example, with a feature article in which your site is mentioned in a natural context.
10. Avoid over-optimization
Mention words where you really need them, and in moderation. This applies to the meta tags of the titles and descriptions of the pages, and of course their content. If, with insufficient optimization, you simply find yourself on the second page of the search results, then in the case of a filter for overspam, you can lose positions altogether.
In case of excessive mention of key phrases on a page or site as a whole, search robots can identify them as spam and impose appropriate sanctions. And it can take a lot of time to eliminate the consequences.
11. Update the semantic core
Especially if you are working on a site with a trendy, dynamically developing topic. It is quite possible that at the beginning of the work on the site, you collected only basic semantics, and then its expansion due to low-frequency or new keywords can have a very good effect on site traffic.
To create a wide semantic core, you can use a tool, like the Dedicated SEO Dashboard. Then, additional optimization of existing pages is carried out, or the creation of new landing pages, which increases the visibility of the site in search, and the traffic attracted.
We understand that many of our readers already have working sites. But, one of the features of the tips listed in this article is that they can all be applied retroactively. It's never too late to start working on making your site better.
Of course, only an individual approach to each of the projects can provide the best efficiency. But, the basic fundamentals for almost everyone are the same. Therefore, we hope you find this article really helpful!